I'm a freelance marketing consultant with over 15 years experience within large FTSE 100 Corporates, SMEs, start ups and scale ups. I have expertise in generating and retaining business using both traditional and digital marketing methods including;
Online marketing - SEO & PPC
LinkedIn lead generation
Customer & Competitor research
Customer Relationship Management
Understanding the customer is key to marketing and ultimately commercial success.
Management of marketing and communications for this established SME. Responsible for developing new webstie and rebrand. Created new successful marketing strategy including SEO, inhouse Social Media and candidate communications and fully automated Email Marketing delivery for business development.
Set up marketing function for this start up. During 18 months, developed marketing strategy & plan, developed & optimised two websites, set up & managed all Social Media and delivered off and online campaigns.
MAISON ST CASSIEN
Improved website performance for this cafe/restaurant. Set up Social Media including Facebook, Twitter & Instagram. Launched & promoted music nights bringing new customers.
Improved, updated & mobile optimised website. Set up and monitored google analytics, troubleshooting spam issues.
Senior Marketing Manager
MERTON PARK PRIMARY PTA
Proposal, set up & management of new website, database & email channel revolutionising parent & PTA communication. Responsible for ongoing communications & content including news, events & fund raising. Introduced online ticket sales for events and an online shop channelling £000's in first year.
BARCLAYS BANK PLC
Responsible for wide variety of marketing & communications projects and campaigns including advertising, direct mail, database management, internal communications, lead generation, events, point of sale materials & customer magazines.
Developed Fit Shack website with SEO campaign
Promotional material for seminar
On & offline campaign
Advert for Savoy Magazine
Post Graduate Diploma of Marketing
Chartered Institute of Marketing
Online Marketing Diploma
Bachelor of Science & Master of Science Degrees
Social Media Management
Social Media Audit
Email marketing is still one of the most effective methods of reaching your target audience. My expertise in this area spans, using the latest automation technology, production of campaigns & newsletters from start to finish, analysing and managing data, content, graphics & distribution.
Print is still a very important medium and should be integrated with online marketing particularly with local businesses. You need to communicate with your customers in the most relevant way and for some demographic segments print will still be the most powerful.
Your website says everything about who you are and what you do. Whether you need a site developed or assessment of existing site it is vital this is done with marketing focus. Keyword research, google analytics & search console need to be implemented to troubleshoot & measure performance. Content then developed to increase traffic & improve SEO.